Calm - Daily Calming Powder

VET FORMULATED
UK MADE
NO ADDITIVES

Calm - Daily Calming Powder

from £19.99 / mo
FREE UK SHIPPING · CANCEL ANYTIME

A daily calming powder for dogs, vet-formulated with kelp, L-tryptophan, valerian root and ashwagandha. One scoop on their food. Helps dogs settle through fireworks, travel and vet visits. 30 doses per tub. Complementary feed for adult dogs.

BENEFITS
  • Vet-formulated calming blend
  • Kelp, L-tryptophan, valerian, ashwagandha
  • No artificial colours or added sugar
CHOOSE YOUR SUPPLEMENT
£24.99£19.99/ MO

Change anytime from your account. Cancel free.

— INITIAL ORDER15% off
Total to pay today£24.99£19.99
Get it by Monday 22 June

By subscribing, you agree to our Subscription Terms.

Upgrade their bowl

Whole Foods
Air-dried · chicken
Probiotic Supplement
3 strains · 20bn cfu
Mini Bites
Air-dried · same as the bowl, training size

Free UK shipping · Cancel or pause anytime

Kelp
L-tryptophan
Ashwagandha
Valerian root
Brewer’s yeast
COMPARISON · vs CALMING SUPPLEMENTS

How Calm
compares.

Five things typical calming supplements leave off the label.

SMPL
Typical calming supplement
Ashwagandha per dose
150 mg
0 – 80 mg / often missing
Valerian root per dose
100 mg
Rarely included
L-tryptophan per dose
200 mg
40 – 60 mg / variable
Form
Air-dried powder
Gelatin chew + sweeteners
Ingredients on label
5 named
Proprietary blend

What owners say
after the switch.

We came off a fresh subscription that had taken over an entire freezer drawer. I expected a fight at the bowl going back to something dry, but honestly there was no drop-off at all. He eats it with the same enthusiasm, I've got my freezer back, and I'm not defrosting anything at 7am anymore. It's the first food that felt like an upgrade and a simplification at the same time.

Border Collie, 4

My spaniel is a nightmare for picking around anything that isn't meat. Vegetables, supplements, anything mixed in, he'd eat around it and leave a neat little pile. This is the first food he finishes completely, including the bits I'd normally find on the floor. He actually stands by the cupboard now when he hears it open, which he has never done for any food in two years.

Working Cocker Spaniel, 2

We'd been managing a sensitive stomach for the best part of two years, cycling through 'sensitive' formulas that never quite worked. I didn't expect much switching again. Three weeks in and her stools are firm and consistent for the first time I can genuinely remember. I'm not claiming miracles, I'm just telling you what changed in our house, and that's what changed.

Whippet, 6

What sold me was boring and practical: it lives in the cupboard, not the fridge. No cold chain, no delivery I have to be home for, no half-used trays going off. What sold my partner was the coat about a month in, which went genuinely glossy without us adding anything else. We came for the convenience and stayed for the dog looking better than he has in years.

Vizsla, 3

I read the ingredient list before I bought it, which I almost never do, and it was the first one where I actually recognised every single thing on it. No 'meat meal', no list of things I'd have to look up. The dog doesn't care about any of that, obviously, but I do, and he's done brilliantly on it, so we both got what we wanted.

Border Terrier, 5

Older dog, slowing down, getting fussy with food the way they do. I wasn't expecting a seven-year-old to get excited about dinner again. He's not a puppy, but he's noticeably keener at mealtimes and holding weight well, and for his age that's exactly what I wanted to see. Simple food, doing the simple thing properly.

Vizsla, 7

— FAQ

What people
ask first.

Freeze-drying pulls moisture out under sub-zero pressure. Air-drying uses gentle low heat over a longer time. Both hold onto nutrients well. The difference you'll notice: ours sits in the cupboard, not the fridge, and pours straight from the bag. No rehydrating, no prep.

— STILL DECIDING?

Honest answers,
without the marketing.

Ask us anything →
£19.99/mo£0.67 / day
VET-INFORMED FORMULATIONHUMAN-GRADE INGREDIENTSMADE IN-HOUSEAIR-DRIED, CUPBOARD-FRIENDLYVET-INFORMED FORMULATIONHUMAN-GRADE INGREDIENTSMADE IN-HOUSEAIR-DRIED, CUPBOARD-FRIENDLY